Art by Physicist is a timeless sustainable tech-fashion brand dedicated to the integration of science, engineering, design and art, featuring independent designer and physicist Dr. Kitty Yeung’s unique designs. The company was registered in California, USA in March 2018, with the brand launched in September 2019, and trademark registered in October 2020. The brand's mission is to promote an intellectual representation of women and support STEAM education and environmental protection through donations and ethical and sustainable production.
Art by Physicist was founded as a design studio, exploring integration of the latest technologies into everyday wear. Designer KtY (Dr. Kitty Yeung, PhD in Applied Physics from Harvard University, MSci & BA in Natural Sciences from University of Cambridge) leveraged her knowledge in physics and hardware engineering and talent in the arts, handmade prototypes to prove possibilities in merging the two fields. Fashion is an art form that can communicate both. The designs explained technologies in a creative and artistic way.
The fashion brand was launched to test the status quo of industry, both in terms of clothing manufacturing and available technologies. The two areas have been much separated in their respective developments. Fashion, considered more as a craft and less as a technical field, has been overlooked by the larger engineering community. Not only are most of KtY's creative and technological designs too futuristic for the current industry to scale into complete products, the existing cutting-edge technologies are not solving some of the biggest pain points in the fashion supply chain. It was heartbroken for KtY to find out that the current fashion production is dominated by artificial trends, false prediction of sales, overproduction, overpricing, marking down, destroying and polluting the environment. 30% of clothing ever made are never sold; fashion industry contributes to 10% of global carbon footprint.
To be the change, Art by Physicist aims to show the world that fashion, as a form of art, should be driven by need and creativity. The future of fashion is timeless and personalized. By pushing the industry to create processes that can scale the thoughtful designs and to make tech-fashion beyond the demo stage, the engineering and artistic fields will merge and help each other. Values generated from physical goods can contribute back to the society in a meaningful way. For Art by Physicist and people who pursue fashion for good, it is STEAM education and environmental protection.
Fashion is a form of art, which people choose to match and express their styles. Science is the study of nature, which itself is art. People who love science also love art but we rarely find designer fashion for them. Tech is a practical manifestation of science but there is not enough tech made for women.
Our Designer KtY (Dr. Kitty Yeung) is a physicist who loves art and culture, and is concerned about the environment, continuing education for adults, and factory worker conditions. With the current fashion industry dominated by overproduction, overpricing and pollution, Art by Physicist aims to provide creative and eco-friendly designs, integrating science and the arts to advance manufacturing through engineering.
Via on-demand production, we make goods that are actually wanted by people. You will find pre-sale items at lower prices than in-stock items, encouraging made-to-order rather than inventory. For orders >$200, KtY will donate the profits to an environmental protection or STEAM education non-profit of your choice (email communications upon shipping). You will also find free tutorials on how to make tech-embedded fashion designs.
Your support here will help revolutionize garment manufacturing, make futuristic designs a reality, enable sustainable fashion and help advocacy for education.